The Passion Behind

Clear Authentic Brands

Clarity & Authenticity

Drive Impact

Our Mission is Simple

To equip businesses with the tools and strategies they need to to clarify their brand, hire great people, and build strong cultures.

We believe people should love coming to work everyday.

And a large part of that equation starts with employers.

List of Services

We help businesses be clear on who they are and what they value. Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 1
So they can communicate those values effectively. Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 2
To attract and hire people who share those values and contribute their unique skillsets.
Item Link List Item 3
To build a workplace where people are aligned with similar values, complimentary skillsets, working together toward a common goal, to create a valuable impact. Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 4
In the end, people enjoy what they do, where they work, and who they work with. Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link
And businesses grow, deliver value, and make an impact. Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link

Josh & Amy Dardis

Founders of Clear Authentic Brands

OUR STORY

Passionate About Making A Difference

We've spent the last 15+ years working with businesses across multiple industries helping them with branding, marketing, hiring, and culture-building. Early on in our career, we saw the limitations of addressing deep rooted challenges with surface-level fixes. It was frustrating to watch companies waste time and resources on subpar solutions, being taken advantage of, or seeing missed opportunities due to lack of guidance. We wanted to go deeper—working strategically with fewer clients to help them achieve meaningful results. We created Clear Authentic Brands to work more closely and purposefully with clients. We combine our real-world experience with strategies we've tested, implemented, & optimized in our own businesses and for others to deliver real, lasting value to people & businesses.

The Values That Shape Us

AUTHENTICITY

Staying true to who we are and helping people & businesses do the same.

CLARITY

Articulating what matters. Everything else is just noise.

EFFICIENCY

Delivering results that respect time and resources.

EFFECTIVENESS

Delivering real value that makes a meaningful difference.

Articles

Insights on leadership, hiring, retention, & culture.

The First Step Towards Creating Real And Lasting Change In Your Organization

By Amy Dardis • April 1, 2025

Real change begins when you take a hard look in the mirror. If you’re willing to own what’s gone wrong and commit to something better, you have the power to transform your team, your culture, and yourself.

Transform Your Hiring From Cookie-Cutter to Culture-Centric

By Amy Dardis • January 6, 2025

For years, I’ve worked with businesses and observed how they approach interviewing, hiring, and culture. Time and again, I’ve noticed a frustrating disconnect: we all understand that people are important and that culture matters, but the processes we use to hire and build that culture often fail to reflect those priorities.

A group of people are sitting around a table drinking coffee.

The Three Mindsets That Kill Retention and Poison Your Workplace Culture

By Amy Dardis • January 6, 2025

Retention is crucial for building a thriving, purpose-driven workplace culture. A place where people love coming to work—not because it’s perfect, but because they feel valued. They’re doing work that fulfills them, challenges them, and helps them grow. They know they have a team that supports and appreciates them, and they’re able to add real value to the organization.

Get weekly no-nonsense, thought-provoking articles on leadership & culture that inspire action.

Learn More About How Brand Clarity Can Help Your Business

We believe in being generous with our time and unique gifting. So we offer a zero pressure call where our number one goal is to provide value.

Schedule A Free Consultation