The most confusing brand I’ve ever worked with is my own.
Because It’s really hard to read the label from inside the bottle.
Most business problems aren't strategy problems. They're clarity problems.
In 2011, my husband Josh and I started a web design and marketing agency with no clarity on who we were or what we stood for.
So we did what most business owners do without a clear foundation.
We chased everything.
Constant pivots. New offers. New strategies borrowed from whoever seemed to be winning. Grinding without traction. The more things we tried, the more confused we became.
And with every client we worked with I realized two things.
- Every owner I met struggled to articulate their own brand too.
- I had a “natural wiring” to ask questions, pull on threads, and find patterns to see their story and bring it to the surface.
Their brand would emerge. Clearly. Authentically. Because their brand already existed. We weren’t creating or redefining anything, we were just clarifying.
The painful irony was I could do it for everyone else but not for myself.
It was too hard to read the label from inside the bottle.
In 2019 I joined a client's leadership team and spent five years watching clarity do something I hadn't fully seen before. It didn't just drive the marketing. It drove hiring. Culture. Operations. Alignment across the entire organization.
And that’s when clarity became a conviction for me.
It was the slap in the face realization that the reason I struggled so much with my own brand was because I was missing the foundational piece.
So I finally came face to face with my own identity, forcing myself to go through my own process.
To stop creating and start clarifying. To embrace my story, and articulate it in a clear way.
That conviction is what Clear Authentic Brands is built on.
And it's where we start with every business we work with.
THE CLEAR AUTHENTIC BRAND FRAMEWORK
Build a business that's clear, aligned, and authentic from the inside out
Clarity is the foundation. Alignment and Accountability build from it.
01
Clarity
Understand your brand at the deepest level — who you are, what you stand for, and what makes you different.
02
Alignment
Align your people, processes, and messaging with your brand identity.
03
Accountability
Consistently deliver an authentic experience that builds trust and loyalty.
THE BRAND CLARITY WORKSHOP
I can clarify your brand in 2 hours.
We always start with clarity.
Reading the label from inside the bottle is hard. You're too close to your own brand to see it clearly. You know it’s there but you can't quite articulate it.
So we read the label for you.
It's a conversation.
I ask questions. You tell me your story.
You feel like you're rambling. You word vomit your business, life story, and challenges.
And walk away having no idea how anyone will make sense of what just happened.
But while all that's happening, I'm listening, taking notes, and seeing the patterns. Finding the threads. Drilling the mess down into substance.
Two days later you receive your Brand Profile that defines who you are, how you operate, who thrives in your environment, and what makes you genuinely different.
This clarity builds the foundation for alignment across your entire organization.
Marketing that attracts the right customers.
Hiring that brings in the right people.
A culture that aligns your team.
Leadership moving in the same direction.
2 hours of your time. 2 day turnaround. $3,500. Value guaranteed.
What clients say
We have been working with them for multiple years now and just went through an entire over haul of our brand. The process has been easy and smooth! We really appreciate their work!
Drew Chaput,
Gallatin River Guides
She guided our company leaders into identifying and defining our company strategic anchors and core values - they were already there but we had never taken the time to define them. Amy is an AMAZING facilitator! She really captured the heart of our business.
Jerrica Seilstad,
JK Property Management
What sets them apart is their approach, they take the time to understand your mission, your services, and your goals, they generate and bring to life ideas you never would have thought of.
Thomas Risberg,
Alliance For Youth
THE PODCAST
Want to hear more stories about the messy middle?
Listen to the Building A Clear Authentic Brand Podcast
Every week we dive into the journey of what it looks like to build a clear authentic brand. Wrestling with identity, clarity, and purpose. The practical, the emotional, the spiritual. Because it’s all connected.
Clarify your brand
Get clear on who you are, how you operate, and who thrives in your organization.