I spent years in the wrong roles because I didn't understand my own wiring.

I did what I needed to do. But I didn't thrive.

I was completely disengaged.

That changed when I stepped into entrepreneurship, building a web design agency with my husband, and discovered what it felt like to actually enjoy work. To do things I was naturally wired to do and see results because of it.

The more I worked in my natural wiring, the more I thrived. And the greater impact I had.

I wanted everyone to experience that in their work.

Part of my own natural wiring is asking questions, finding patterns, pulling on threads.

I started doing that for businesses to help them tell their brand story. They struggled to articulate what made them unique. But I could see it in their story and bring it to the surface.

The problem was I couldn't do that same process for my own brand.

It was too hard to read the label from inside the bottle.

So we chased everything. Constantly pivoting. Trying new strategies borrowed from whoever seemed to be winning. It was exhausting. Discouraging. Working hard but never feeling like we got anywhere.

I knew what I could do for a business. I knew how I could help. But I struggled to articulate it. I struggled to confidently own it. I struggled to show up authentically.

And that ate at me.

Eventually a door opened and I went to work for one of our clients.

I spent five years inside their business, a gas and welding distributor, starting with brand clarity and watching how that clarity connected to actual operational decisions. People decisions. Hiring decisions.

I started to see how important it was to hire people who were wired for the role and aligned with the culture. So I focused on building a process that could uncover that fit before the offer was made.

That's when I made the connection. 

The questions and process I used to tell a brand story were the same ones I was using in hiring.

The same process that uncovers a brand's identity uncovers a candidate's true character and wiring.

Ask the right questions. Find the patterns. Pull on the threads. Let the evidence reveal the truth.

I got to see the fruit of hiring the right people and see the impact it had on the business. People thriving in their roles and in the company and it completely shifting the atmosphere. Building a reputation as a great place to work. Hiring amazing people even in a competitive hiring market. And year over year growth across the board. 

And it all traced back to clarity. We defined what we valued. We attracted people who shared those values. We filtered for alignment. And what we created was an authentic experience for everyone — leaders, employees, customers, vendors. 

It was truly amazing. 

And that stirred a desire in me to see so many more businesses experiencing this, not just one.

In 2024, God called us out of Montana and moved us to Alaska to build that vision.

Helping businesses get clear on who they are, identify the type of people who thrive in their environment, and build a hiring process that verifies fit before they make the offer.

That's what the Hiring OS is.

STEP 1

Clarify who the right hire actually is

A 2-hour discovery session to go deep on your values, your culture, your work style, the traits of your best people, and the red flags that have burned you before. This is the foundation everything else is built on.

STEP 2

Build your custom hiring system

Everything built from scratch. A job description that attracts the right people. Interview questions that reveal who someone actually is...not just who they want you to think they are. A scorecard that makes the decision objective and consistent.

STEP 3

Hire with confidence going forward

We train your team to use it. Hiring becomes a repeatable, confident process...not a stressful scramble every time a seat opens up.

WHAT CLIENTS SAY

So you can verify fit before you make the offer and hire people naturally wired to thrive.